Video craft

Plan a product video in three scenes

A problem, a product action and a result. Give each scene a specific job before you start editing.

Storyframe Team · 2026-10-01 · 2 min read

Start with one product action

Choose the action you want someone to understand: create a project, book an appointment or share a result. A focused demo is easier to follow than a tour of every menu.

Build the sequence

1. Show the problem or starting state. 2. Show the real action in your app. 3. Hold on the result, then give viewers a clear next step.

In Storyframe, use storyboard frames for reference images, notes and durations. Reorder them as the idea changes. Keep refining the sequence until every scene has a clear purpose.

Edit for readability

Keep screenshots large enough to read. Trim pauses around the action, add a short caption and preview the sequence. Save the editable project JSON with your original media.

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