Pick one audience
Name the person and the job they need to complete. A launch video for a solo creator may need a different example from one aimed at a product team.
Choose the evidence
What are you launching? Which frustrating task does it improve? What real product interaction proves that improvement? Answer these before you collect footage. A specific action is more convincing than a list of adjectives.
Decide the next step
Choose one invitation: try the task, explore the template or create a project. Give that invitation a clear final frame. Download the product launch brief from Resources to keep the questions beside your edit.
Tools for your next product video