Write a useful creative brief
A useful brief names the audience, product action, evidence and desired next step.
Step by step
- Describe one video goal in plain language.
- List the real product features that the video can claim.
- Identify the screenshots or recordings that prove the story.
- Specify the tone, format and scene constraints.
Good to know
Do not ask generated scenes to redraw exact product UI. Keep real screenshots as separate evidence.